#534 Nintendo Marketing Fun

This year’s E3 is just around the corner and that means all the major videogame companies are busy working away, trying their best to make their big gaming presentation and announcement grabs the most attention by the journalists, people attending and those millions tuning in at home or at work.

Just like the Super Bowl  it looks like the latest marketing trend is to post pre-E3 videos and news to build the most hype and attention before the opening of the doors. This week Nintendo released their Pre-E3 video that lightly covers the various digital programs that they will be hosting , special E3 streams and a special gaming tournament that Nintendo have brought back after a 25 year slumber)

WHAT!? A Nintendo tournament, where did I hear that before?

WHAT!? A Nintendo tournament, where did I hear that before?

But the announcements of events are not what I want to talk about, all those announcements were discussed literally within the first minute. What I want to focus on is the other two minutes of that video.

The entirely unnecessary mini-skit of Reggi abandoning this presidential seat to do a cheesy training montage by using old Nintendo consoles and props as workout tools is exactly what Nintendo’s main selling point for all their games releases, the idea of marketing the fun in their games.

While Microsoft, Sony, and all the other major gaming companies will be showcasing their big 2015/2106 games with their beautiful cinematics and cutting edge realistic graphics to push the envelope of what it means to be the best of the best in the console world.

Nintendo on the other hand showed off the amount of fun their games can have with their marketing approach.  It shows in Nintendo’s advertisements for their past few games advertisements have either been about showing off the Local Co-Op games (Mario Kart 8 and Smash) or taking pot shots at themselves of their own company’s history.

most companies would not mention their biggest flops, let alone make it a punchline in one of their official videos

most companies would not mention their biggest flops, let alone make it a punchline in one of their official videos

Nintendo takes their tone of not being serious very seriously and because of that it is more believable when they claim their games are fun. Somewhere Nintendo a psychology book  about fun and they have studied the art of fun and they have polished it to a mirror shine. The fact that Nintendo focuses on fun over graphics, it becomes a pleasant surprise and treat when a Nintendo game comes out at either 1080p or 720p but locked at 60 frames per second, a task that most XBox One and PlayStation 4 games still can’t do.


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Be MOP focuses on the world of videogames with my own reflections about the current news and developments that happens throughout the gaming industry. Updates Mondays, Wednesdays, and Fridays

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