Sad news for Nintendo fans, but Tuesday morning Nintendo made a press release announced that their six year old consumer rewards program, Club Nintendo, will be closing down by the end of this year.
The rewards program is based on the nostalgic codes included with physical copies of games which you could exchange for physical or digital goods. Nintendo has started to phase out the service, by preventing anyone for signing up for an account the day the press release went live, the last day of March (31st) will the last time Club Nintendo users to earn and redeem coins, with the closing of the entire service for North American users by June 30th.
It is a shame to see it close down, but not surprising factoring in the potential cost of production and shipping of some the nicer Nintendo products out there
I only started the the participate in the Nintendo rewards program at the start of 2014 and since that time I was able to redeem several very nice complimentary gifts including; the virtual copies of the first Legend of Zelda, Kid Icarus, Metroid and Super Mario Bros. for the 3DS, the remake of Zelda Wind Waker for the Wii U, the physical copy of Super Smash Bros soundtrack and the code for Mewtwo DLC in Super Smash.
Nintendo has stressed that with the closing of the Club Nintendo program they will be rolling out a new, updated, consumer rewards program later in the year once everything from Club Nintendo has successfully be closed down.
Hopefully with the connectivity that Nintendo’s handheld and console devices has with the internet and Nintendo servers, I hope the new rewards system is something more automatic than entering codes online through a website, maybe Nintendo can make it work with a special 3DS/Wii U New rewards system app
I also hope that with the new Nintendo Rewards program is that they keep the free digital games as a reward (which I would not expect to be dropped because digital codes are the one reward that cost nothing to the company) but on top of that I hope they improve the quality of the games in the reward sections.
The free 3DS and Wii U games given away through the Club Nintendo program has always given me the impression that it was A novelty or consolation prize for the the people who could not earn enough for the good physical items. The original titles of the Mario, Zelda, and Metroid games are nice to have as artifacts of the old times but those were the cream of a some rather uninteresting crop of games.
Nintendo I know you have some of those really good Super Nintendo and GameBoy Advance 3DS ports placed under lock and key, its time to bust them out for this new program and maybe, for the high level rewards offer some cross buy titles to boot.
Be MOP focuses on the world of videogames with my own reflections about the current news and developments that happens throughout the gaming industry. Updates Mondays, Wednesdays, and Fridays