Monday’s Steam Summer Daily Sales had it’s scheduled update and with that The Lego series went on sale for the amazing price cut of 75% off. With that I was able to pick up two items that have been on my wishlist for quite a while.
As I was hitting the ‘purchase for myself’ button I came to the realization that I was just about to buy both a Marvel and DC comics licensed game that was created and produced by the same third party game developer team. Which blew my mind.
It seems that in today’s gaming industry world, that third party companies are forced to side with one game company over the other. In the past of years we have seen the company pairings of Sony’s PlayStation for Taco Bell, we have seen multiple promotions for Mountain Dew and Microsoft’s Xbox 360 and One and we have even seen Nintendo making Mario Spaghettios with Campbells.
Even with Third Party game developers have seen the exclusive deals with one of the big three console companies, the most obvious is the deals Sony has with gaming companies (Ubisoft) providing special and unique downloadable content for the PlayStation version of the game.
And During my years at PAX East over the multiple and multiple game developers panels everyone there constantly talk about how gaming retail companies like Best Buy, GameStop, and even Walmart goes up to these developers demanding/begging to be given an exclusive DLC, special editions of the game, or physical giveaway with the game’s launch.
With the exclusive nature of promotional gaming world, it feels a bit like some the most diverse version of national politics. Creating a atmosphere where people who subscribes to one party or belief are expected to constantly and exclusively side with that one side for the rest of their careers.
With all of of the exclusiveness deals and contracts going on it is surprising and refreshing to see a company work across the aisle to get the two major competing media companies to licence almost all of their creative universe and images to create a 3rd party game.
Something that is a bit more awe inspiring than that is how the Lego games have been able to grab other big name film licensees like, Pirates of the Caribbean, the Harry Potter saga and LucasArts’s Indiana Jones and Star Wars series.
Be MOP focuses on the world of videogames with my own reflections about the current news and developments that happens throughout the gaming industry. Updates Mondays, Wednesdays and Fridays