For the past few years a new trend in the videogame world is developing of having videogame companies going above and beyond the consoles or PC to provide entertainment to the players. E3 was one of the first major catalyst for this trend, providing a stage for the big three console companies and all the major developers to announce their big titles and plans for the rest of the year. The rise of Twitch and YouTube, with the ability to broadcasting content and competitions has only helped to nurture this trend. I have talked about Twitch competitions quite a bit when talking about Riot’s choice of turning their LCS tournaments into more of a sports show the atmosphere with not only the shout caster desk but analyses breaking down the last game’s highlights and having professional esports players come on to discuss their predictions on which team would win in the next match (Be MOP #276).
Valve is now releasing documentaries about Indie games and the life of professional Dota 2 players for sale on Steam. Even The reveal of the Xbox One and PlayStation 4 was more of a multi-media event, with everything these consoles can do on top of playing next generation of games. But the tipping point, and reason I started writing this point was when Blizzard starting a web series called ‘Azeroth Choppers‘ and the news that Nintendo created and invited top competitive Brawl players in a Super Smash Bros Invitational with an early build of the Wii U Smash.
As you might suspect I am all for these events because as a player it means more content of my favorite games and with the integration of chatrooms and social media it provides a great way to connect and make friends with other players around the net and from a marketing point of view it is a new way for a gaming company to interact, build and solidify their install base but also from a
As we saw with the internet’s reaction to Microsoft’s Xbox One ‘watercooler’ sales pitch, when videogame companies decide to put out and advertise non videogame content about videogames they need to remember to stay on point and talk about videogames. If I am going to tune in for the latest gaming company reveal I not want to watch the broadcast for the guest stars, or talking about the gamers, or the past I want to see people from the company talk about the recent game This is something I hope the companies will remember with this year’s E3 and all future events, and after the Microsoft reveal and feedback I do think the AAA gaming industry will forget this fact for a while but it is nice to remind them once in a while.
Be MOP focuses on the world of videogames with my own reflections about the current news and developments that happens throughout the gaming industry. Updates Mondays, Wednesdays and Fridays