#366 The ARTS era of Gaming

This week I am still going trough all of my PAX East loot , going through all the pins and giveaways and entering any and all codes I was handed on the expo floor.

Between everything I noticed that a common theme of the free beta tests and games were for existing or start-up MOBA games or as I call them, Action Real Time Strategy games (or A.R.T.S for short) It seems that the ARTS genera will be the go to PC game for any company in the 201Xs.

Currently we have; League of Legends, Heroes of the Storm, Dota 2, SMITE, Heroes of Newerth, Infinite Crisis, Dawngate, Magicka: Wizard Wars, Orcs Must Die: Unchained, and all the others that I forgot.

 

Too many launchers....and I intend to play all of them

Too many launchers….and I intend to play all of them

 

It reminds me of the last decade, where we saw every gaming company and their dog create a Massively Multiplayer Online game like; World of Warcraft, Rift, Lord of the Rings, Star Trek online, Star Wars: The Old Republic, DC Universe Online, ESO and all the others I forgot to name.

With the end of the last decade we saw that most -if not all- of the MMO companies caved from the popping of the MMO bubble, forcing most of them to go Free-to-play.

The question is will this A.R.T.S bubble pop the same way? Because these games are not are based on a monthly payment plan, so people like me can be subscribed to multiple titles of the same genera. With the introduction and how these games are built around microtransactions these games can easily be supported by the 1 or 2% of gamers that spends a ridiculous amount of money at the online store page.

The problem these A.R.T.S games now have to face -at least my guest is- would be competing with each other on how to woo the MOBA/ARTS base to spend their free time and eventually money on their game rather than their competitors. The multimillion dollar question is how? Heroes of the Storm will have Blizzard marketing advertising power, with the appeal of free palette swapped skins. Dota 2 had more complexity and all the champions are free to play from right out of the gate. Infinite Crisis has the allure of having every DC comics Super Hero you or I have ever heard about become a playable character And League of Legends is getting ahead by just being popular.

I know there is marketing term for when a company doesn't need to advertise it's product because it is so popular....It is like the Apple/Iphone effect.

I know there is marketing term for when a company doesn’t need to advertise its product because it is so popular….It is like the Apple/Iphone effect or something.

 

On top of the question. ‘How to get the ARTS players to play their preferred game’ the other question is ‘How to make a new ARTS game that is different enough in-game play or giveaways to comfortably compete with the other, established ARTS companies.’

The first company that can come up with solid answer to those two question can dethrone LoL, HotS, and everyone else in the market.

 


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Be MOP focuses on the world of videogames with my own reflections about the current news and developments that happens throughout the gaming industry. Updates Mondays, Wednesdays and Fridays

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