Oh it is this something special, I get to talk about Blizzard and World of Warcraft again, call it a callback to Be MOP’s earlier days (which was about six months ago before I decided not the renew my Warcraft subscription). Blizzard made headlines because they recently announced that their newest virtual shop item, any one of your characters to be instantly boosted to lv 90, will be sold at $60.
Ignoring the fact that WoW is still subscription based and you still need to buy expansion packs this is quite a bit of money to spend for a in-game purchase.
This one item is Battle.net shop equals to one of the latest current-gen AAA game or four months of WoW play time just for the ability to skip the leveling process in a MMO. We could call it a E-shop purchase but this is a microtransaction and one that is a bit too big to be called ‘micro’ any more.
Initially the idea of micro-transaction is supposed to offer the player cosmetic goods that does not unbalance the game, like Blizzard’s mounts and Valve’s hats in TF2 or bypass the tedious parts of the free to play game, like the ability to either buy the newest champion with your money or grind up in-game victory points in League of Legends by yourself.
From the business point of view micro-transactions are meant to be small enough to justify the impulse buy when the prompt comes up. Very similar to the dollar menu at a drive through or the candy shelf at the checkout aisle at the grocery store. It a microtransaction should not be enough to wait for your next paycheck to come in before heading over to checkout.
It’s not just Blizzard, other companies have been incorporating in costly microtransactions, trying to push the edge of what is acceptable to pay for these services.
But I want to know what you think: What is your opinion about the $60 price for a level 90 character? Are you planning on buying it?
And do you think there should be a limit on how much a company should charge for the items and services in their in-games shops? If what should it be?
Leave a comment down below I would love to hear what you think on the matter.
Be MOP focuses on the world of videogames with my own reflections about the current news and developments that happens throughout the gaming industry. Updates Mondays, Wednesdays and Fridays