#350 Blizzard’s ‘No Game is an Island’ Marketing Plan

Blizzard is back in my sights with their recent announcement that their newest game, Hearthstone, has moved out of the Beta stage and have officially released to the public.

A game that was first relieved at Pax East last year, which is surprising in terms of game development cycle.

A game that was first relieved at Pax East last year, which is surprising in terms of game development cycle.

I played the game when it was in Beta a while ago but for one reason or another I dropped it for various reasons that I have now forgotten. As of writing the final game is for PCs and Macs with an iOS version in the works with no work on the Android version.

What caught my eye from the Hearthstone release was the promotional World of Warcraft Hearthstone mount that you can get when three games. I do like this line of thinking with this promotion not only because I am a former mount collector in WoW but because it looks like it is Blizzard’s new long-term marketing plan. A marketing plan that I now will be calling ‘No Game is an Island’ with Blizzard using all of their existing games to offer a promotional in game prizes as incentive for players to buy their new Intellectual Property.

 I like to imagine that this long-term plan was started in a Blizzard executive meeting when they saw the signs that World of Warcraft was not going to last forever.

I like to imagine that this long-term plan was started in a Blizzard executive meeting when they saw the signs that World of Warcraft was not going to last forever.

 

This have been in the works for a while, it started with StarCraft II and Diablo 3 with the announcement to add exclusive non-combat no more pets in the collector editions to try to get existing WoW players to buy the more expensive versions of the game.

we saw that idea expanded with the StarCraft II's and Diablo 3's collector edition of their expansion packs with both of theme offering exclusive portraits and banners sigils for each other

we saw that idea expanded with the StarCraft II’s and Diablo 3′s collector edition of their expansion packs with both of theme offering exclusive portraits and banners sigils for each other

 

Then now that long-term plan evolved into the creation of the Free to Play Heathstone and Heroes of the Storm games which advertise the other paid games and the merger of their various game launchers into one meta Blizzard launcher.

It is a brilliant move, and it reminds me of Valve's introduction of Team Fortress 2's hats that you can only get by preordering other games that you bought through their Steam service.

It is a brilliant move, and it reminds me of Valve’s introduction of Team Fortress 2′s hats that you can only get by preordering other games that you bought through their Steam service.

 

Blizzard’s plan only works with active Intellectual Property, which might be the reason why we saw the release of StarCraft II and Diablo 3 in the past few years after an extremely long hiatus of the games. I am also excited to see what this might mean for Blizzard with for the future, especially with their Hero of the Storm starting to be prepped for a beta release.

With a free constantly updating Action Real Time strategy game like Heroes of the Storm this is an open invitation for Blizzard to start pumping out executive cosmetic items or hero skins for HotS as rewards, incentives for buying certain paid games or participating in time limited in games events or attending video game conventions like BlizzCon and possibly the upcoming PAX East.

I have not had much interest in Blizzard games ever since I stopped playing World of Warcraft but I hope that this and more importantly the Heroes of the Storm will get me back in to playing their games and from there who knows I might even pick Starcraft II or Diablo again.


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Be MOP focuses on the world of videogames with my own reflections about the current news and developments that happens throughout the gaming industry. Updates Mondays, Wednesdays and Fridays

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One response to “#350 Blizzard’s ‘No Game is an Island’ Marketing Plan

  1. Pingback: #357 Heroes I want to see in Heroes of the Storm | Be MOP

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