#300 What is Steam OS’s target demographic?

We have not heard much about the newest Steam product, the Steam Machine and the Steam Operating System, since it was first announced. We have seen a prototype around the web but none are sent out to the beta testers….yet

Me and the 421842 other Steam Hardware Beta Candidate are eagerly waiting to see if we get one of the 300 lucky conformation emails

I and the 421842 other Steam Hardware Beta Candidate are eagerly waiting to see if we get one of the 300 lucky confirmation emails

 

While we are talking about the Steam Machine I want to ask, who is the target demographic for Steam Machine and the Steam OS?

When valve first announced the Steam OS I made a comment that Valve is following the same business model as Google when they went with their plans to release the Android OS, a more technically capable OS and because it was open to third parties it should bring down the cost of the devices. I am talking about it now because I read a report that said the Android phone is currently dominating the smartphone market with 80% of the phone population.

Andriod

But looking back Android OS worked because when the program launched back in 2008 it was in a limited field with Apple being the only real candidate for touchscreen smartphones in the American market. 

The difference between Android and Steam OS is that there is no native monopoly on the next-gen console market. We have the WiiU, the newly released PlayStation 4, and Microsoft’s Xbox One coming out next week and each of those systems have their own demographic and established brand loyalty

And Steam’s players (PC players) are not a reliable demographic to download the Steam OS because most of us already have an operating system that came with my computer and as Tech News and Reviews said, the Steam Operating system (as far as we know) does not cut it as a desktop Operating System.

Despite the negative tone for this post I am still holding out hope that Steam OS becomes as successful as Android in the few years. I will say that it was brilliant for Valve to outsource the hardware specs to other companies, thus giving those computer companies the burden of going through the hassle of finding the target demographic while marketing their own Steam Machines over the main three consoles AND any other Steam Machine competitors.

Then Valve can go around and collect the sales data from those companies, it's magnificent

Then Valve can go around and collect the sales data from those companies, it’s almost to brilliant for words

To be honest, if Valve really wanted Steam OS to be successful they would just have to add an exclusive  Team Fortress 2 hat that is only achieved by launching  TF2 on the S.OS just like they did when they announced that the game is now compatible with Apple OS X and Linux.

lets pray that Valve never releases a special hat that is only unlocked after voting for one party during a presidential election...they could dominate western democracy for decades

lets pray that Valve never releases a special hat that is only unlocked after voting for a specific party during a major election…they could dominate western democracy for decades


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5 Comments

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5 responses to “#300 What is Steam OS’s target demographic?

  1. sdc

    I think you’ve missed the point somewhat – Steam OS is simply a rebrand of “gaming on Linux”, because that’s all it is, and therefore not limited to running on consoles.

    The steambox and controller meet the need for gaming controllers and OEM systems for that OS, and the “streaming and media consumption” angle gives the device a secondary function while they build a library of games. If there’s a terminal you can add a “proper” desktop it’s a completely free, more powerful alternative to windows. With Microsoft making billion-dollar mistakes like the surface, the desktop market could look very different in a few years.

    • You might be right but you said it yourself, “If there’s a terminal you can add a “proper” desktop…”

      We currently don’t know if Steam OS will be a fully fleshed out Linux build with gaming in mind or if it will be a OS build that only launches Steam (just like how Google NetBook only has Chrome)

      The post was simply going on the info Valve released in the initial announcement from about a month ago. I really hope that you are right and it is a complete desktop build because it would change the OS landscape just like you said but if it’s just like Google NetBook it will only find acceptance in it’s niche demographic.

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